The elephant in the internet, Amazon is always a good place to find eCommerce inspiration. Their B2B site Amazon Business is no exception. One of the first jobs of Amazon Business is to sell Amazon Business. They take a persona-focused approach to marketing the site. On their What’s Your Role page, they show...

Drivers and robots and planes, oh my! Amazon’s recent investments reveal the online retail giant’s continued pursuit of cutting-edge, out-of-the-box logistics strategies.Research into Amazon’s recent corporate investments as well as comments shared by company spokespeople over the last several quarters confirm that Amazon continues to...