Grainger’s Gamut.com site is a new, slimmed-down approach to industrial shopping and purchasing. They know this is a new direction online, and new directions require a few core supporting tools:Excellent user experience that makes new process seem familiar and intuitive Analytics to track what is working...

Before we get into this discussion, know that this part one of probably many thoughts on Grainger and their strategy. We have asked around and gathered a decent amount of information on the “why” but this is not the final conclusion.Have you see the new Grainger site Gamut.com? The...