Grainger is doing a few interesting things now with their shopping experience. After a search, I landed at a category page with a list of products. After clicking on a product item number, a flyout opened to the left with select details of the product....

This ad recently showed up in my Facebook feed. It’s an advertisement for Grainger – which is why it displays as a “Sponsored” post. There are a lot of things that this ad does right, and we want to break down exactly how:What this ad...

Grainger’s Tactics to Drive RegistrationGrainger has made significant site enhancements over the past few months to drive user registration and encourage users to sign in to use My Account functionality.Grainger recognizes the need to learn more about its customers and nurture those relationships to build long-term, repeat buyers by driving registration and sign in.