When you are in the car on a trip with your kids - what do they say or ask every 30 minutes?  Every 30 minutes I get "I have to use the bathroom" - man, my girls have small bladders.  Second question they ask is...

 The phrase “B2B eCommerce” implies a transaction. eCommerce IS about customer acquisition, conversion, and average order value.  But it also serves a bigger, long-term purpose.Customers are in more control than ever before.  Customers want more online services and tools.  As a result, we are witnessing...

In a recent post, we learned that e-commerce within B2B is often not about customer acquisition and conversions but about building customer loyalty.  The traditional approach of B2B e-commerce is product or cart centric.  However, I would suggest that we should go beyond product centricity,...