While large distributors do need to take Amazon Business seriously, there are key challenges that Amazon faces that should be accounted for when building a strategy to compete. These challenges provide valuable direction to large distributors on how to compete as Amazon Business continues to...

Grainger’s Gamut.com site is a new, slimmed-down approach to industrial shopping and purchasing. They know this is a new direction online, and new directions require a few core supporting tools:Excellent user experience that makes new process seem familiar and intuitive Analytics to track what is working...

The elephant in the internet, Amazon is always a good place to find eCommerce inspiration. Their B2B site Amazon Business is no exception. One of the first jobs of Amazon Business is to sell Amazon Business. They take a persona-focused approach to marketing the site. On their What’s Your Role page, they show...