24 Apr Tips on Implementing E-Commerce Platforms
Mark Eckman, managing partner at Rosetta, wrote a piece today over at ChiefMarketer.com on how to avoid problems when preparing to implement a new E-Commerce platform. Mark is a former colleague and very smart E-Commerce guy, and has both the technical and business expertise to write such an article.
As I have been exploring better ways to select a platform, his article complements this nicely with things to avoid. They are:
- Failing to plan holistically
- Failing to manage scope migration
- Failing to fulfill the business case
- Failing to agree on metrics before launch
Implementing E-Commerce Platforms in B2B
Read the article to get the full context. A couple of things related to B2B.
- Planning requires knowledge of what is needed and what is to come. That means you have to get educated and deeply understand both your customers and the technologies that you are selecting. I plan my investments with my financial planner because he has the heart of a teacher, he knows more than me, and because he knows what questions to ask me to help build the plan. I provide him the context of my goals – he helps build the plan. Get the right people on board that can educate, and help guide you in planning
- Scope migration in B2B is primarily the result of not knowing what you didn’t know. You did requirements, wireframes, and a functional design. The consultant built what you told them to build. Problem is you didn’t know that you should have told them to build a quick order too – you thought was just standard. A silly example, but you get the point that scope migration within B2B e-commerce isn’t because of changing priorities, it is because of not knowing what you didn’t know.
- Business case?? What business case? To build the plan, we have to have some context to plan around. This should be number one, and needs to be real and fluid.
- Metrics are typically come from some aspect of the business case. Cascading effect. No business case, no good metrics to measure upon.
For more information.
IMAGE SOURCE: http://cce.clark.edu/blog-tags/business-plan