US B2B E-Commerce Revenue Growth from $780B in 2015 to $1.1 Trillion in 2020

US B2B E-Commerce Revenue Growth from $780B in 2015 to $1.1 Trillion in 2020

US B2B E-Commerce Revenue Growth from $780B in 2015 to $1.1 Trillion in 2020

Andy Hoar, Forrester B2B E-Commerce analyst released a new report that states that U.S. B2B E-Commerce will top $1.1T, up from $780B in 2015 (does not include EDI).

US B2B E-Commerce Revenue Growth

B2B-E-Commerce-Revenue-Growth-Trend$1.1T represents 12.1% of the $9.39T B2B commerce market.  That means that the trends we have seen in buyers preferring self-service over talking to sales and customer service reps will continue.  Additional statistics in the report include:

74%

B2B Researchers

74% of B2B buyers research at least one-half of their work purchases online.

30%

B2B Buyers

30% of today’s B2B buyers complete at least half of their work purchases online. With that percentage nearly doubling to 56% by 2017.

60%

Increase Average Order Value

60% of B2B companies report that their B2B buyers spend more overall when those customers interact with multiple channels.

 

Read the report and Andy’s blog. It is an excellent read.

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