05 Sep New Video: What is a Bounce Rate and What is Good?
In this webinar extract, we look at bounce rates for B2B eCommerce. What should your bounce rate be? What is a good bounce rate? How does the type of page impact your bounce rate expectations?
Understanding how to read your analytics in the context of your website and your business is critical to understanding the levers to growing your digital business. Google Analytics is a great, free tool, that is developing more and more capabilities that are especially helpful for B2B eCommerce.