Video: Driving the Culture Shift to Digital

Distributors have a lot of legacy behind them. Typically, they are multi-generational, family-owned businesses. Their employees and customers have been with them for decades. With that legacy comes amazing knowledge about the products and customers. However, it also includes a lot of legacy thinking and processes that can complicate the culture shift to digital.

The challenges are:

  • How do we get a distributor to shift to digital? 
  • What’s the best way to get a distributor to change from what they were doing in the past to what they need to be doing in the future?
  • Can you really compete with Amazon as a distributor?

In this video, we discuss the importance of change management. At the end of the day, most of what B2X Partners does is change management; digital is simply a piece of the strategy. We help distributors – especially the owners – figure out an answer to the question: “How do I get my company from where it is today to where it needs to be?

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