03 Jul NEW Video: How Do We Make eCommerce an Accelerant?
The tide is changing for distributors and manufacturers in their perception of eCommerce. It’s moved from “Do we really need eCommerce?” to “How can we get a website up and running?” to “How do we start driving real business through eCommerce?” In this video, I talk about this exciting change.
How Do We Make eCommerce an Accelerant?
So it’s really fascinating. We’re watching something happening in distribution where distributors are not just asking, “How do we get 10% of our revenue through eCommerce?” They’re asking, “How do we make eCommerce a growth engine or an accelerant inside our business?” So they’re saying, “How do we go from 50, to 100, to 150 million – all through eCommerce?” I think that’s incredible.