What do distributor customers really want out of your website?

Last week Bridget McCrea, from tED magazine, sat down with our Justin King to discuss the challenges that small and mid-size distributors face when selecting an e-commerce platform.

In the interview Justin discusses how small to mid-sized distribution companies can best handle the challenges of a lack of internal resources and changing customer expectations in a way that allows them to meet expectations and compete with larger firms.  One of the main challenges for distributors when it comes to e-commerce is that, “most distributors don’t know what they don’t know.”  This challenge can be especially problematic for small to mid-sized distributors that can’t afford to spend the same amount of time and money on e-commerce as larger firms, “Distributors need to spend some time figuring out how their customers want to interact with them online. You can’t afford to customize your e-commerce platform until you know what you should be customizing according to your expected return on investment”

B2B customers have expectations that they’ve developed from their personal e-commerce experiences, ‘”Your customers expect to be able to go to Google and find the products and services that they’re looking for,’ says King. ‘Then, once they’re on your site, they would like to be able to quickly access the information or products that they want.”’  Justin goes on to discuss how firms can first find and understand these expectations through email surveys and conversations with customers and second how businesses can develop or purchase an e-commerce platform that meets these expectations and keeps customers coming back.

The full interview can be read here at https://www.tedmag.com/News/features/What-Do-Your-Customers-Really-Want-out-of-Your-Website.aspx and feel free to reach out to us with any questions at [email protected].

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