The X eCommerce System is not software – it is a systematic way to think through how to launch your Digital Strategy specifically built for Distributors and Manufacturers:
- Introduction to the X eCommerce System
- How to put Customers at the center
- Building a Plan and Strategy
- Getting the right People
- Selecting the right Technology
- Producing great Product Content
- Building an engaging User Experience
- Measuring your site through Analytics
- Marketing your site and Operations
Recent XES Articles
We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.
We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.
By Jason Hein, Principal Strategist at B2X Partners With any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use…
We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.
We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.
We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business. It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.
An eCommerce strategy is the foundation required for an online channel to achieve positive results. It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success. Don’t waste time deliberating what course of action will get you results; rather, begin constructing an eCommerce strategy that can be utilized as a roadmap to online success.
Jan Moore, an entrepreneur, says, “Nothing happens until someone sells something. And nothing is sold until you have a customer to sell it to.”[i] Without customers, there is no business. Therefore, we start the XES at the center: the customers. One of our favorite questions…
It all started with the statement “I don’t know what I don’t know.” The CEO of an industrial distributor said this to me a few years ago after a keynote address I gave to an association. He continued, “Listen, Justin—I believe what you’re saying. To…
Amazon has set the bar for customer experience. I share my thoughts on how to follow the Amazon approach in a new tED Magazine article called “Are You Really Making Your Customer’s Jobs Easier? Part 1” and specifically about electrical distributors in “Part 2”.