The X eCommerce System

A B2B ECOMMERCE SYSTEM AND FRAMEWORK

The X eCommerce System is not software – it is a systematic way to think through how to launch your Digital Strategy specifically built for Distributors and Manufacturers:

  • Introduction to the X eCommerce System
  • How to put Customers at the center
  • Building a Plan and Strategy
  • Getting the right People
  • Selecting the right Technology
  • Producing great Product Content
  • Building an engaging User Experience
  • Measuring your site through Analytics
  • Marketing your site and Operations

Recent XES Articles

User Acceptance Testing versus Usability Testing

The acronyms in this eCommerce world get a little crazy.  There are two that have been especially confusing recently for the Distributors that we work with.  UAT vs. UT.  That is User Acceptance Testing versus Usability Testing.

Video: It’s not about Technology!! It’s about Change

Forget about marketing externally to our customers.  We have to start our B2B eCommerce projects by marketing internally to our own people.  This is not about getting the right technology or implementing technology.  This is about change management.

Video: Requiring eCommerce To Do Business

Governments, universities, and large institutions are beginning to mandate that eCommerce be a part of contracts. So in order to even receive the work, you have to have those capabilities. In this video, Justin King explains how and why…

Video: Data Curators vs. Data Aggregators

What is data curation and how can distributors use it to their advantage? In this excerpt from our latest Master Class: Same Data, New Landscape, we discuss the difference between data aggregators and data curators. Distributors can use a data curation strategy to create a competitive edge and differentiate themselves from aggregators.

Video: eProcurement & Punchout

In this video, Justin King discusses Amazon’s eProcurement process. Many large institutions, companies, and government organizations use procurement systems to manage their internal purchasing processes. Rather than have staff purchase items from a variety of distributors, companies use procurement systems to consolidate spending. Amazon examined…

Episode 9: TruPar Interview

In this podcast, Justin King interviews a good friend and millennial owner of a B2B distributor, Sean McDonnell from TruPar. Justin and Sean discuss how their relationship grew, Sean’s background before launching TruPar, the path that led him to launching the company, and lessons learned…

Video: Pageviews vs. Sessions

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

Episode 8: Amazon Part Finder

In this podcast, Justin King discusses Amazon’s new Part Finder technology. It will change the way industrial distribution markets sell parts. Part Finder, acquired from tech startup Partpic, allows customers to take a picture of a product. Then, instead of just typing in a search,…