The X eCommerce System

A B2B ECOMMERCE SYSTEM AND FRAMEWORK

The X eCommerce System is not software – it is a systematic way to think through how to launch your Digital Strategy specifically built for Distributors and Manufacturers:

  • Introduction to the X eCommerce System
  • How to put Customers at the center
  • Building a Plan and Strategy
  • Getting the right People
  • Selecting the right Technology
  • Producing great Product Content
  • Building an engaging User Experience
  • Measuring your site through Analytics
  • Marketing your site and Operations

Recent XES Articles

Video: Person-Powered Digital

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

New Video: The Difference Between B2B and B2C

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

Part 2: Your Product Taxonomy Sucks (And Here’s HOW You Can Fix It)

By Jason Hein, Principal Strategist at B2X Partners With any new initiative comes a learning curve and occasional “learn by failure” moments, and eCommerce is no different. Selling products online involves a different set of skills for every step in the customer journey. Companies use…

New Video: What is a Bounce Rate and What is Good?

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

New Video: Choosing your eCommerce Content Strategy: Aggregation vs. Curation

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

Live Master Class: Innovation in B2B eCommerce

We’ve been talking for a while about customer adoption, and now we’re starting to talk more and more about customer acquisition. Acquisition is the next step for making your eCommerce site a growth engine for your business.  It’s an exciting time for B2B eCommerce – with a focus on customer acquisition and loyalty, distributors and manufacturers are well positioned to grow.

Introduction to Building a B2B eCommerce Strategy

An eCommerce strategy is the foundation required for an online channel to achieve positive results.  It aligns an organization around a clear vision, outlines a specific roadmap to meet objectives, and establishes the definition of success.  Don’t waste time deliberating what course of action will get you results; rather, begin constructing an eCommerce strategy that can be utilized as a roadmap to online success.

Becoming Customer Centric

Jan Moore, an entrepreneur, says, “Nothing happens until someone sells something. And nothing is sold until you have a customer to sell it to.”[i] Without customers, there is no business. Therefore, we start the XES at the center: the customers. One of our favorite questions…

Why We Created the X eCommerce System

It all started with the statement “I don’t know what I don’t know.” The CEO of an industrial distributor said this to me a few years ago after a keynote address I gave to an association. He continued, “Listen, Justin—I believe what you’re saying. To…

Improving your Customer Experience: The Amazon Effect

Amazon has set the bar for customer experience. I share my thoughts on how to follow the Amazon approach in a new tED Magazine article called “Are You Really Making Your Customer’s Jobs Easier? Part 1” and specifically about electrical distributors in “Part 2”.